Power of Storytelling: Why Stories Captivate Us

David Domzalski
5 min readJun 26, 2024
Photo by Clem Onojeghuo on Unsplash

Storytelling’s impact reaches far and wide. It’s interwoven in the human condition, and has been for centuries.

The American psychologist Jerome Bruner once wrote, “We are storytelling creatures, and as children we acquire language to tell those stories that we have inside us.”

Building on this idea, British novelist Dorris Lessing explains,”Humanity’s legacy of stories and storytelling is the most precious we have. All wisdom is in our stories and songs. A story is how we construct our experiences. At the very simplest, it can be: ‘He/she was born, lived, died.’ Probably that is the template of our stories — a beginning, middle, and end. This structure is in our minds.”

We think best in stories. It’s as simple as that. Let’s explore the psychology behind stories, the evolution of storytelling, and how narratives influence our society and culture.

Psychology Behind Engaging Stories

Our brains resonate with stories. It’s just how we’re wired.

When we hear a narrative, our brain doesn’t just process language. It activates areas associated with lived experiences — making us participants in the tale. This explains our physiological reactions to stories — the quickened pulse during a thriller, or tears during a poignant…

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David Domzalski
David Domzalski

Written by David Domzalski

Entrepreneur, Writer, and Project Manager. Discusses entrepreneurship, productivity, burnout, project management, content marketing, and storytelling.